It’s easy to feel discouraged if you don’t land a voice over job after submitting an audition. However, each audition you submit on a casting site is far more valuable than just a single shot at one project. Every time you submit an audition, your voice is being listened to by someone that actively hires voice actors.

Even if you don’t book the job, you're increasing your visibility, building your reputation and increasing your brand recognition. Let’s explore why each voice over audition is a valuable investment, not just for the immediate job but for the branding of your business and the opportunities for future work.

Your Audition is Being Heard by Decision Makers

When you submit an audition on a voice over casting site, your voice is going directly to a decision-maker, someone actively hiring voice talent. There are few other ways you can get your voice in front of someone who is looking to hire a voice like yours at that very moment.

Cold emails can get lost in the shuffle and sometimes land in the inbox of a company secretary or gatekeeper. They may not even be forwarded to the person in charge of managing voice overs. If you're purchasing marketing email lists, it's likely that those addresses are already being bombarded with hundreds of unsolicited messages from voice talent, making it harder for your email to stand out. Contact forms on websites are notoriously unreliable and can go unnoticed or ignored.

With each audition you submit on a casting site, you are actively putting your name and your voice - essentially your business card - directly in the hands of someone who has the power to hire you. Even if you don’t land the job immediately, you’ve made a point of contact that could result in future opportunities.

Your Voice Reaches More Than One Person

Your voice is often being heard by more than just the casting director. In many cases, casting directors will send a few voices to their client for consideration. That means your audition could be in front of several decision-makers at once, giving you even more exposure.

Additionally, many casting directors work within teams or agencies, which means your audition might be reviewed by multiple professionals within the same company. This increases the chances of your voice being chosen or by someone who is actively hiring voice talent for their project. Whether it’s a team of casting professionals or the end client themselves, every submission gives you the opportunity to make an impression on a wider audience and get your name out there, opening doors for future opportunities.

Many Buyers Use Voice Casting Sites Exclusively

Many voice buyers exclusively use voice casting platforms to find and hire voice talent. These buyers rarely accept cold calls or unsolicited emails. Instead, they rely on casting sites to browse profiles and manage auditions. For many buyers, it’s the only way they discover new voices and potential collaborators, making each audition an important step toward getting hired.

While it’s highly encouraged to use cold emails, social media and reaching out to businesses directly, relying solely on these approaches means you're potentially missing out on valuable opportunities. By not engaging with voice casting platforms, you may be overlooking a significant source of direct hires.

Auditions Help You Stay Top of Mind

Submitting auditions regularly keeps you at the forefront of a voice buyer’s mind. Consistency in auditioning ensures that you remain visible to potential clients. Frequent voice buyers easily remember names and voices they see and hear repeatedly, and great auditions can make a lasting impression. Even if they don’t need your voice for the current project, they might think of you when a new opportunity arises.

Brand Recognition Through Consistent Auditioning

The more consistently you audition, the more you build your reputation as a reliable and professional voice actor. Buyers notice and remember voice talent who regularly submit high-quality auditions. Over time, this builds your credibility and the brand recognition of your voice over business.  

Frequent voice buyers who see you consistently auditioning and delivering strong performances may reach out to you directly for future projects. This consistency is an effective way to establish brand recognition and increase your chances of getting hired for both current and upcoming jobs.

Even if you are not shortlisted or don’t get feedback from the client right away, every voice-over audition you submit is valuable. You’re building connections and staying visible to clients who are actively looking for voice talent. Keep auditioning consistently, and you’ll not only increase your chances of getting hired, but you’ll also be setting yourself up for long-term success in the voice over industry.

Learn more about voice overs: Voice Over Demo Dos and Don'ts

VOPlanet is a global marketplace that connects voice buyers with professional voice over talent. Want to join our voice over team? Learn about how to find voice over work.